Saltwoods x Ethan Pellegrino

Craftsmanship Deserves a Story—Let’s Tell Yours.

Saltwoods behind the cuts campaign.

Hey there! Thanks for taking the time to check page out. I wanted to reach out as I think that we could work together to make an about us, “mini doc” about Saltwoods. I think in todays day and age people desire connection to a company more than ever. With services like Amazon and other big brand stores who sell run of the mill pre-fab tables. I think that now more than ever people are craving some type of a connection with the work that goes into handcrafting any piece of furniture. Let’s face it, these aren’t just tables, they’re art. I believe that we can make a short video to educate and connect with your potential consumers.

& Let’s face it. Saltwood’s tables are not just some table you can buy at a department store. They’re meant to compliment the living space of the customer. I think it is best if we highlight the amount of care and attention that not only goes into crafting the piece, but the amount of care that you put into understanding the individual wants and desires of a customer.

Reference project

for Individuals collective.

Hey, great work on the first video

I did see you had a video on your main page. Looks great, the editing style is something I am very used to and enjoy implementing myself. However, I propose that we create a video with some interviews integrated into, the questions me and my team will ask will pertain to how Saltwoods got started, what steps go into building a table, and how you work with customer to ensure that are thrilled with the end result.

Why an “About Us” Video?

"An About Us video isn’t just about telling your story—it’s an opportunity to forge a deeper connection with your audience. In today’s market, where consumers are increasingly drawn to brands that stand for something authentic, a well-crafted video offers a window into the heart of your work. It goes beyond showcasing the product; it reveals the passion, craftsmanship, and care that go into every detail. This personal touch not only helps potential customers understand what sets you apart but also builds trust and loyalty, making them feel more connected to the values that drive your brand.

Just one video?

Nope. Each project I do we can custom tailor to your needs. For this project in particular I think It would be largely beneficial to create a series of social cut downs. These videos aren’t just for your website—they’re designed to perform across social media platforms as well. In today’s digital landscape, content needs to be versatile and adaptable. A well-crafted About Us video can become a key piece of your social media strategy, helping to engage your audience on Instagram, Facebook, and other platforms where they spend the most time. Whether it’s a 30-second teaser or a mini-doc, your story can resonate on every screen.

Lets make it.

Thanks for taking the time to check out this page. Would love to come in and chat with you and your team about telling your story. Give me an email back or shoot me a call at (774) 270-5963 if this is something your interested in!

— Ethan Pellegrino