American Bench Craft x Ethan Pellegrino

Craftsmanship Deserves a Story—Let’s Tell Yours.

Behind the craftsmanship “about us” campaign.

American Bench Craft

Hey there! Thanks for taking the time to check out this page. I wanted to reach out because I believe we could collaborate on creating a compelling 'mini-doc' about American Bench Craft. In today’s world, consumers are craving deeper connections with the brands they choose. With mass-produced goods flooding the market, handcrafted leather products like yours stand out. People want to know the story behind their purchases, and that’s where a well-crafted “About us” video can make all the difference.

American Bench Craft’s leather goods aren’t just products—they’re crafted pieces of functional art. They carry the mark of craftsmanship, quality, and passion that can’t be replicated. I believe we can create a video that educates potential customers on the artistry and effort that goes into each item, as well as the deep understanding you have of your customer’s individual needs and desires.

Let’s tell your story, highlighting the level of care and precision that sets your leather goods apart and elevates them from ordinary to extraordinary.

Reference project

for Individuals collective.

What is do we aim to accomplish with an “About Us” mini-doc

The goal of this "About Us" mini-doc is to craft a compelling story that connects with your audience. By showcasing the craftsmanship and passion behind American Bench Craft’s leather goods, we’ll build an emotional connection with potential customers.

Through interviews and behind-the-scenes footage, we’ll:

  • Humanize the brand: Let potential customers see who you are, what drives you, and why your craftsmanship matters. Through interviews, we’ll bring your team’s passion to life..

  • Showcase your process: Highlight the meticulous care and expertise behind each leather good, building trust and positioning you as leaders in your field.

  • Create lasting connections: With a personal, authentic video, we’ll make a memorable impact that keeps customers engaged and loyal.

Ultimately, this video will help strengthen your brand, attract new customers, and foster deeper connections with those who already love what you do.

Why an “About Us” Video?

An About Us video isn’t just about telling your story—it’s an opportunity to forge a deeper connection with your audience. In today’s market, where consumers are increasingly drawn to brands that stand for something authentic, a well-crafted video offers a window into the heart of your work. It goes beyond showcasing the product; it reveals the passion, craftsmanship, and care that go into every detail. This personal touch not only helps potential customers understand what sets you apart but also builds trust and loyalty, making them feel more connected to the values that drive your brand.

Just one video?

Nope. Each project I do we can custom tailor to your needs. For this project in particular I think It would be largely beneficial to create a series of social cut downs. These videos aren’t just for your website—they’re designed to perform across social media platforms as well. In today’s digital landscape, content needs to be versatile and adaptable. A well-crafted About Us video can become a key piece of your social media strategy, helping to engage your audience on Instagram, Facebook, and other platforms where they spend the most time. Whether it’s a 30-second teaser or a mini-doc, your story can resonate on every screen.

Lets make it.

Thanks for taking the time to check out this page. Would love to come in and chat with you and your team about telling your story. Give me an email back or shoot me a call at (774) 270-5963 if this is something your interested in!

— Ethan Pellegrino